Search Engine Optimization

Driving your business forward

Our SEO services include implementing of on-page and off-page optimization elements to improve your natural placement on organic (non-paid) search engine results pages (SERPs).

Using “white hat” SEO methods to follow the “rules” or guidelines established by search engines, we preserve your company image and do not put your site at risk of being penalized by the search engines.

We go beyond satisfying the basic search engine optimization (SEO) needs when building your site. Our standard protocol includes what most website developers will not do without charging you enormous rates.

On-Page Website Strategies

These techniques (and others we keep secret for our clients) are embedded in the website's content and code. SEO can be managed with Plugins in WordPress. WordPress is superior at propagating your content and getting successful indexing and ranking on many levels.

Good Content makes Good SEO

If you are going to be fussy about your website or page rankings, do it here.
Make it your highest priority to create it, and update your content at regularly.

Content is king. The more content you have on your site, the more there is to be indexed and appear in search engines. Keep your site content inside to one theme. The theme or topic of your entire site is important. keep other topics & sub-topics to other pages. If you have a lot of pages all around one basic theme, that will lend more credibility to each page that follows that same theme.

Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates.

You can have all the keywords in the world, but if your content is no good, people won't stick around on your site unless it is unique and relevant -- and the search engines won't find your site valuable either.

After we have your content, we can get to the technical content. The text hidden in the pages code will serve to filter your site from millions of other sites and pages to pull up your website - only to show a very small limited but most important textual ad listed to promote your site on the Search Engine Results Pages (SERP's) shared with many other websites all competing for the next click.

 SEO Checklist  Get a domain with your keyword phrase. Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

  Keyword Phrase and Keywords. The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Find a Keyword Prase that is popular, but not extremely popular. This may seem counter-intuitive, but reality says extremely popular keywords are so desirable and so very competitive. It's recommended to try to optimize for keywords that you can use to rank higher. You'll get more page views from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.,/p>

  Use different forms of words for your Keyword Phrase.
This is also called stemming. Most search engines recognize that one word stemmed from another is really the same word. For example, plural versions of nouns (dog and dogs), gerunds and active verbs (dig and digging), and so on. By using different forms of your keywords, you can make your page more interesting for your readers, while still optimizing for search engines.

  Use Synonyms for your Keywords.
Synonyms, like keyword stemming is another way to mix up your text for your readers while still optimizing for search. Most modern search engines have a powerful synonym library and so recognize that words like "dog" and "canine" mean the same thing. Be careful using this technique on non-English pages, however. Most search engines were developed in English-speaking countries, and have more extensive English vocabularies than other languages. Also, you should remember that tools like keyword density readers often don't recognize synonyms, so your page may be denser in keywords than they report if you use a lot of synonyms.

  Use the Keyword Phrase in your Title Tag.
The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

  Use Keyword Phrase in page Headlines.
Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.

  Put your Keyword Phrase in the First Paragraph.
Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.

  Use your Keyword Phrase in Anchor Text of Links.
Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

  Put your Keyword Phrase at the top of the HTML page code.
More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase. Ahead of any other scripts or other code that it can, without slowing your page's code for other features.

  Keyword Phrase in Alternative Text and Image Titles.
Images names and ALT Tags are great places to add your keywords and phrase. This adds your keyword phrase into your document without being repetitive to your readers. But be careful not to overdo it - as you don't want to appear to be keyword stuffing. That could get your site banned.

  Format your keyword phrases to stand out.
Use <strong> and <em> where appropriate to make your keyword phrases stand out. Search engines read those tags, and recognize emphasized text is often more important than the surrounding common or paragraph text.

  Ask other people or businesses for links to your pages.
A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.

  Try to get your Keyword Phrase inside Incoming Links.
Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.

Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made.

For example:

  Please link to this page:
<a href="">SEO Tips and Tricks

  Write a descriptive meta description.
Search engines use the description meta tag as the description in their index. So it's important to describe your pages accurately. This helps customers find your pages, and search engines to index them.

  Try to get Links from reputable sites.
Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google Page Rank. Also, .edu sites have a higher reputation because they represent schools and universities.

Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links from high-reputation sites are better than 10 links from link farms.

  Try to get links from similar sites.
Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

  Link to your page from within your site.
It's important to always link images because people click on images. And search engines value content that has been linked. The key is to always include alternative text, so that the search engine has text to rank. Any image that your customer can see on the page should be linked. Images linked to your own content should not open to a new browser window upon click, and be careful when you want to link from your site to an external or other site, that you link to open to a new browser window, and not leave your site completely.

  Link all major images.
Images names and ALT Tags are great places to add your keywords and phrase. This adds your keyword phrase into your document without being repetitive to your readers. But be careful not to overdo it - as you don't want to appear to be keyword stuffing. That could get your site banned.

  Put up links that flow within the text. Links that make sense within the context of the document (whether from external or your own site) will rank higher than lists of links or other forms of artificial links. This is because search engines value content and links that make sense within the context of the content are more definitely related to that content than links that are inside lists.

  Keep your site live as long as possible. Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

  Create a sitemap. Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

  Use 301 redirects for permanent redirects. When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.

  Use 302 redirects only for long or ugly URLs.
HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable. Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.

Off-Page Website Strategies

If your business relies on local listings, then concentrate on scoring a seat in Google Places.

  Search Engine Submission
Listing in every local and paid listing your potential clients go on the internet, Google, Google Places, Yahoo Local, etc.

  Consistent Citations.
Ensuring correct business information is listed in as many (reputable) sources as possible around the Internet. Here...Consistency is King. If you write “Blvd.” instead of Boulevard on your Google Places page, make sure your other listings reflect the same. Putting out too much with variations of your own content causes it to work against itself. Make one target, and keep each arrow consistent to that target.

  Google Places page optimization.
Just like your website, make sure your Places page is properly optimized. Include categories that match exactly, and point your Places page back to a city-specific landing page if applicable.

  Only Use Flash for non-critical pieces of a page.
The best use of Flash on websites is as small portions of the site, preferably non-critical portions. Search engines can't view Flash, they see them as images. According to Google Webmaster Central, sites that effectively use Flash "use Flash for rich media but rely on HTML for content and navigation."

  Location, Location, Location
Keep your pages close to the root directory. The higher your pages are in your sub-directories, the better they will rank in search engines. This is because pages that are listed right off the root directory are typically more important than pages that are found four or five levels deep in the site.

How We Do it Better

We make sure every possible tag, image and location on each page has high-impact textual content included in your websites code. Every task along your website build and routine updates have your best SEO being attended to. Your website can be SEO rich and fully optimized before you look to pay someone to bring traffic to your site -- we make sure it has maximum performance all on its own. /

We not only do your SEO for you,
we do it with love.